Understanding search engine optimisation
Search engine optimisation helps people and search engines understand a website. Useful, relevant writing and a clear page structure give visitors a better experience.
Content and page structure
Write clear page titles, organise information with descriptive headings and use links that help readers find related information. Describe images with relevant alternative text rather than lists of keywords.
Ongoing improvements
Review pages regularly to keep their information accurate. Measure changes in search visibility and visitor behaviour over time. A specific search position or ranking date cannot be guaranteed.
Images
